“Let the experience you want to stage for your customers be your north star during this time of turbulence.” - B. Joseph Pine II, internationally acclaimed co-author of The Experience Economy: Competing for Customer Time, Attention, and Money.
New exclusive content brought to you by Rightpoint and authored by Joe Pine explores why experiences will continue to be the most important criteria for enterprise-level success.
In many ways COVID-19 has accelerated the pace of change from physical to digital. All enterprises, especially those dependent on a physical presence, need to understand that many effects of COVID-19 will not just linger but fundamentally change customer behaviour.
Download the POV and learn:
- How COVID-19 will fundamentally change customer behaviour
- Why customer experience is key to navigating recovery
- Ways to map the enterprise-level response, including refreshing your places, redesigning your offerings, and renewing your capabilities